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The Story of ParkingAid

Born from Parking Frustration

ParkingAid began from the frustration of finding parking in crowded cities. Co-founders William and Ludwig, long-time friends and entrepreneurs, knew there had to be a smarter way to handle parking rules and locate open spots.

What started as a simple idea grew into an innovative app, now helping drivers worldwide park with ease and confidence.

Meet the Founders

William Nelling

William, Chairman and Co-Founder, combines expertise in sales and finance with a passion for entrepreneurship. His vision and strategic insight have been key to ParkingAid's growth and success.

Fun Fact: Has nightmares about parking tickets.

Ludwig Jörgensborg

Ludwig, CEO and Co-Founder, is the technical leader behind the app. With expertise in project management and software development, his leadership has been crucial in building the innovative technology that powers ParkingAid.

Fun Fact: Is the office champion at ping pong.

The ParkingAid Team

Pontus Bäck

Pontus heads Business Development at ParkingAid. His background in scaling startups and building partnerships has been essential in expanding ParkingAid’s reach, both in Sweden and internationally.

Fun Fact: Can juggle 4 bowling pins at the same time.

Dan Sandström

Dan is our Marketing & Creative Director. His creative vision ensures functionality, visual appeal and user-friendliness. Dan’s design work makes sure that every interaction with the app is a seamless experience for the user.

Fun Fact: One of the few in the world that can manage over 100 browser tabs in the same window.

Ian Olehed

Ian is ParkingAid’s Marketing & Analytics Director. With years of experience in digital marketing and marketing strategy, Ian is responsible for spreading the word about ParkingAid and making sure the app reaches drivers everywhere.

Fun Fact: Can fit 17 marshmallows in his mouth.

We Made's Development Team

The app would not be where it is today without the incredible talent from Wemade AS, our technical partner. Their developers have been crucial in implementing key features, particularly the AI that powers our parking sign scanning and real-time parking availability.

Fun Fact: Not only wizards at coding, but also at building websites.

ParkingAid Statistics

App Store Rating
50,000
+
Users
Google Play Rating

FAQ